Welcome to the community – join us for regular updates and insights… The Casino Chronicals!

I’m why my dog needs therapy (maybe my kids too)

He does.

I’m sure of it.

All 100% to blame here.

weird dog

He doesn’t look for sticks… he looks for airplanes!

I’ve worked from home for 12 years, and my dog Casino is 5.  So all he’s known is this odd guy that’s almost always around – never goes out to a job like most do – and talks to himself more than what’s normal.

He smells me coming home from a workout at 10 in the morning, when most are on their coffee break.  The small ain’t hard to notice 😉

He sees me the odd afternoon stretched out on the couch napping.  More often than not with a keyboard in front of me, writing something.

The last couple years, if you’ve been following my story, have involved a bit of moving around with me and the hound.

His only saving grace is that I love to go out for fast 30 minute walks daily.  Most days, twice a day.

That keeps him, somewhat, sane.

Questionable sanity… as you’ll see reasons on why, next.

You can see in this rather unusual video my budding movie-makers (aka – my daughters) put together the other night…

I’m very proud of my daughters with the tenacity they’ve shown in their video creation!

They are getting into the editing of video more and more – and they are creating some AWESOME videos!

This one is a little make-fun-of-Troy style… more than I am used to, but I can take it! My daughters (and their friend) had a blast making fun of my ‘quirks’ and I love sharing it with you!

About 6 or 7 years ago, I let my daughters give me a makeover one Saturday afternoon and gladly shared the picture-proof with my newsletter readers… makeup, and barrettes in their glittery glory.

Being the marketing geek I am, I turned it into a Marketing ‘Makeover’ promotion, of course (never waste a good opportunity to be more personal with your clients and prospects!).

But this ADD-meets-marketer-meets-addictive-personality thing causes issues.

With my dogs.

With my kids.

With me.

Luckily, my kids are GREAT kids and excelling in school… so it can’t be that bad.

Me and the dog, I can deal with.

Still think the dog needs therapy – the kids are good for now.

Me… the jury is out.

All I know is that I am proud of my girls and the 175 or so videos they’ve done.

It’s taught them: trial and error, some humility, some persistence, the power of self-education, and the pursuit of a big-picture dream (they want to develop a highly successful Youtube channel – and they are DEFINITELY doing the right things, as we speak!).

Entrepreneurs are an odd bunch.

I’m proud to be one.

I’m proud to be raising some.

And I get why we seem so off-the-wall.

It’s not the lifestyle for everyone… but it is the lifestyle for a unique type of person….

…Maybe you?

Warning: it may cause you to need therapy too.

Wine therapy.

Beer therapy.

Peer therapy.

Speaking of which…

…are you in need of some marketing therapy?

FREEEEE marketing therapy (if you qualify).

I am offering 5 no-cost-no-obligation marketing consultations this week.

45 minutes – you and I on the phone talking about your business – and how to make the last 27 days of 2013 – and the 365 days of 2014 your most INCREDIBLE ones yet!

If you have an existing business that generates revenue now…

…are actively doing things to build that business (I don’t believe in the wishing and praying theory of business building)

…and KNOW you should be doing better than you are in your business…


Tell me about you – and your business.

The more details the better.

I will get back to you and let you know if you and I working together on a free 45 minute coaching call is a good idea, or not.

And we’ll take it from there.


Talk soon.


Wimps. All of them.

Happy snow dog right here...

Happy snow dog right here…

Today I got my laughs in on the peeps.  There is a big blizzard rolling in over the next few days – I can feel it… and I can’t WAIT!  Love. Love. Love.

They are bundled up and whined about how cold and snowy it was going to be.


Too cold… not so much.  But then again, I gots me a house to live in… I don’t exact slum it living outside like some dogs do.

No… I got a nice pad, a marketing partner… and a seemingly endless supply of food.  Not only that, I get premium dry food AND the most delectable frozen RAW food… can you say YUMMMM?

I can!

So when a little snow and cold comes about, and all I hear is whining… I just laugh my furry ass off at them.



Today it happened… again

I saw Troy snickering with the girls about something.

photo 1 (1)

3 years ago they got me to wear this stupid hat… never again I say. Never again.

Next thing I know, he drags IT out the bag.





Uhgg… is it that time of year againnnnn?

I saw it… and slinked away to my dog cave.

My plan is to do just that every time I see that stupid hat being dragged out.

That, or eat it.  

Both work.

Woof vs Meow

You can (and should) click the image, then click again after it opens in a new page…

…makes it MUCH easier to read!!


A Dog’s Purpose?(from a 6-year-old)

Being a veterinarian, I had been called to examine a ten-year-old Irish Wolfhound named Belker.

The dog’s owners, Ron, his wife Lisa , and their little boy Shane, were all very attached to Belker, and they were hoping for a miracle.

I examined Belker and found he was dying of cancer. I told the family we couldn’t do anything for Belker, and offered to perform the euthanasia procedure for the old dog in their home.As we made arrangements, Ron and Lisa told me they thought it would be good for six-year-old Shane to observe the procedure. They felt as though Shane might learn something from the experience.

The next day, I felt the familiar catch in my throat as Belker ‘s family surrounded him. Shane seemed so calm, petting the old dog for the last time, that I wondered if he understood what was going on.

Within a few minutes, Belker slipped peacefully away.

The little boy seemed to accept Belker’s transition without any difficulty or confusion.

We sat together for a while after Belker’s Death, wondering aloud about the sad fact that animal lives are shorter than human lives.

Shane, who had been listening quietly, piped up, ”I know why.”

Startled, we all turned to him.

What came out of his mouth next stunned me.

I’d never heard a more comforting explanation.

It has changed the way I try and live.

He said,’‘People are born so that they can learn how to live a good life — like loving everybody all the time and being nice, right?”

The Six-year-old continued,”Well, dogs already know how to do that, so they don’t have to stay as long.”

Live simply.

Love generously.

Care deeply.

Speak kindly.casinoandgirls

Remember, if a dog was the teacher you would learn things like:

When loved ones come home, always run to greet them.

Never pass up the opportunity to go for a joyride.

Allow the experience of fresh air and the wind in your face to be pure Ecstasy.

Take naps.

Stretch before rising.

Run, romp, and play daily.

Thrive on attention and let people touch you.

Avoid biting when a simple growl will do.

On warm days, stop to lie on your back on the grass.

On hot days, drink lots of water and lie under a shady tree.

When you’re happy, dance around and wag your entire body.

Delight in the simple joy of a long walk.

Be loyal.

Never pretend to be something you’re not.

If what you want lies buried, dig until you find it.

When someone is having a bad day, be silent, sit close by, and nuzzle them gently.

We certainly are an emotional bunch about our pets

I just saw in a pet related marketing magazine the true
power of emotion in your marketing.

American Demographics has just reported that shoppers with
an emotional tie to a store visit the store 24% more and
spend 46% more than those without the emotional attachment.

Look at what this means to your business.

Let’s assume that a business has clients that visit (or buy
online or by mail) once a month and spend (on average) $65.

The simple technique of using emotional attachments in their
marketing and promotions makes a dramatic difference!

Here’s what happens…

After they tie in some emotion into their marketing and
customer satisfaction systems they would see those same
clients would visit the store 15 times in a year (versus 12)
and would spend on average $95.

Before: 12 x $65 = $780 in a year
After: 15 x $95 = $1,470 in that same year!

Almost double the sales – just with giving your customers an
emotional reason to like you.

Simple, yet profound.  What emotions do your customers feel
when they use your products and services?  What should they
be feeling? What can you do to make them feel that more?

Now get on it! This simple little technique can easily
double your sales this year.

Maybe worth a try you think?

Here’s to your success!


ADMISSION: I’ve been an animal freak my entire life.

I wanted to be a veterinarian up until my teens (about then, I thought rock star or millionaire beach bum sounded better, so I switched paths :).

I nursed many a sick cat back from the brink.

Mindy was hit by a car and had a real bad buggered up leg.

My family rarely went to the vet for our cats, we didn’t believe in all the shots, so I ended up nursing cat fight wounds, this time a nasty leg wound.

I tended to her night and day with food, water, and wound care.

Doctor Troy did his job, Mindy made a full recovery, and all were happy.

… At least until the next cat fight.

I always took great pride in my tough cats. They were outdoor cats, so they got into scraps all the time.

I trained my cats to fight as a hobby.

Nothing pit bull fighting training like.

I’d just play withe the cats, pretend fighting with them, and I was always more than willing to take a scratch or ten in the process.

Having arms shredded with claw wounds was a common thing with me.

Puff (named after Puff the Magic Dragon), was probably the toughest cat I ever had (and trained 🙂

He didn’t seem to lose many fights.

Dished out a lot of ass-whooping though…

…from what I could tell, from what I saw, and from the abundance of fur (not his colour fur) I would find strewn about the front lawn in the mornings.

About 7 years ago my neighbour called me in a panic. Her cat had gotten into a doozy of a scrap.

I went over there and this hyperactive-insane-furball-of-a-cat was beaten to a pulp with scratches. At first I thought the cat had blood all over it from another cat.

So I got the tub going to wash some blood off, and realized that Cleo the cat was scratched from head to toe.

Feisty little thing!

But I got it cleaned up, it took off like a bat out of hell, and went on to heal up, then impregnate the kitten-not-yet-fixed of ours up, then disappear like a deadbeat dad would.

Little bugger.

5 Kittens later… and not an ounce of child support from mr Cleo.

Animals are awesome – they completely take over and dominate our lives.

But we love them for it!

Welcome to the Spoiled Rotten Pets Community!